Whether you’re in the start-up phase or simply wanting to learn more so you can improve an existing business, Small Business Solutions can help you.
Designed to enhance the business skills, profitability and growth of small businesses, Small Business Solutions provides owners and managers the opportunity to get real business assistance – in finance, planning, marketing and management – from accredited industry professionals.
The program runs via a series of workshops and one-on-one mentoring, going through the fundamentals of growing a business, teaching participants how to optimise their work flow and helping them improve their overall marketing.
Program Mentor, Rudi Tartaglia says the workshops give business owners and managers the opportunity to take a step outside of their business and work on it, rather than in it.
“Sometimes people don’t often see what’s going on from the outside. For example; we are working with an engineering company in Rockhampton at the moment, they’ve been in business for 28 years, but have been so bogged down in keeping up with clients and machine maintenance that they’ve never actually had the time to look at their business as a whole, what’s changed in the market and think about what they can do more effectively,” he says.
“The key thing is markets are fluid and constantly evolving and you need to keep up to date with it all. The market 20 years ago, or even 5 years ago, is not the same today, so you really need to look into it and be open to change.”
Rudi – who has his own successful marketing company – has been working in the areas of marketing and strategic management since 1998. He has experience across a diverse range of industries such as retail, franchise, e-commerce, financial services, mining, publishing, law and health insurance, and holds a list of business qualifications as long as his arm. There really is no-one better for these workshops!
Rudi says the workshops focus on six key areas, that small businesses often struggle with.
“We look at six key areas; Business Strategy, Marketing Strategy, Product Management, Operations, Finance and Leadership,” he says.
“So many businesses don’t know they need a business or marketing strategy before they see me, or if they have one it’s out of date and hasn’t been looked at in years.”
“It’s so important to keep them (business plan and strategies) updated and review them every year, because things change all the time and you need to make sure you’re not missing anything that could, in fact, help your business.”
Rudi says the workshops also touch on the importance of digital and social media.
“We look at how it fits into businesses individual strategies, and go through implementation, policies and what we can do to use it to our advantage,” he says.
“Some clients are fearful of negative comments on social media, but they need to understand social media is an extension of their strategy.”
If you are struggling with your business plan and keeping your strategies up to date, Rudi says the workshops really can help.
“We just ask that you have an open mind,” he says.
“There are so many possibilities and opportunities out there for small business, you’ve just got to reach out and learn more.”
Because “what you don’t know now, could hurt your business later on,” Rudi says.