In this modern age of communication and information, every day more and more people are learning about the power of social media and the impact it has on our lives. But, with so many social media platforms available, how do we know which ones to engage with? Let’s take a look at some of the biggest social media platforms and the features that distinguish them.
Facebook is the current social media juggernaut that has become so outrageously popular, some people might think you’re strange if you don’t have an account! It’s a simple yet powerful platform that can keep you connected to everything from friends and family, to your favourite monthly news publication (make sure to visit the South City Bulletin Facebook page!). It’s a great way to keep in contact with people you may not see every day or to get in touch with someone you haven’t spoken to in years.
Facebook is also becoming a powerful and cost-effective tool for businesses to grow awareness and engage with users. If you own a small business, having a strong presence on Facebook is a great way to attract customers and gain recognition in your area.
In second place to Facebook is Instagram, a growing platform that specialises in sharing photos and videos. Currently owned by the Facebook company, Instagram has grown in popularity over the years as smartphone cameras begin to rival the capability of traditional digital cameras, and Instagram allows users to easily edit their photos and share them with the world. It also has an intelligent algorithm that uses hashtags to aggregate topics, and can display a newsfeed of posts tailored to your interests based on photos that you have liked and shared.
Next on the list is LinkedIn, the Social Media platform designed for professionals to connect and share their credentials. Users create profiles detailing their previous work experience, level of education, references and other important credentials. Other users and potential employers can see this information and use it to contact individuals they may find suitable for an employment position. LinkedIn is an extremely powerful tool that has become essential for jobseekers.
Last but not least is Twitter, a platform designed around sharing short messages or website links with the idea that everyone on the service can contact each other, and the choice is yours whether to respond or not. Every post is limited to 140 characters, which means you need to be concise and thoughtful with every post. Hashtags are used to connect topics and track trends, so you can always see what the world is thinking about. It’s a fun way to contact celebrities, corporations or high-profile personalities and get a response, rare as it may be.