Ekka’s 2017 Natural Fibres Fashion Parades are synonymous with natural fibres and have a 25-year history of connecting the agricultural industry with Queensland’s most glamorous fashion.
This year’s parades, under the new direction of stylist and event director Laura Churchill, will take audiences back to nature from the moment they enter the room and through every aspect of the show.
“The theme for this year’s show is Back to Nature so the feeling I’m aiming to give our audience is a complete sensory experience – when the parade is due to start they’ll hear sounds of rain and bird noise, and the set this year will incorporate a ceiling-height panel of falling leaves,” Laura says.
“We have produced a video that will screen before the show to take the audience on a journey from fibre to fashion, featuring footage from cotton and wool farms in rural Queensland, then following the story through to manufacture of the garments, the designers in their workrooms, and the final product – the beautiful locally-made fashion.”
Honouring the farming and supply chain links between Queensland grown natural fibres and runway fashion, the designers will showcase garments across categories including daywear, racing/occasion, regional designers and the ever-popular formal/bridal segment.
There will also be a dedicated student design segment featuring the work of students from Queensland University of Technology (QUT), Billy Blue, Australian Institute of Creative Design (AICD) and TAFE Qld.
“We have everything from student fashion to emerging designers, one of which will launch her collection at Ekka, through to the most recognisable names in Queensland fashion represented on the runway. It’s sure to be a really inspirational show,” Laura says.
Brisbane designers featuring in this year’s Natural Fibres Fashion Parades include White Label Noba, Daughter of the Moon, Tengdahl, Urbbana, Sticks and Stone, Pia Du Pradal, Gail Sorronda, George & King, Sacha Drake, Irma J Smith, Maiocchi, George Wu, Wil Valor, Wendy Makin and Darb Bridal Couture. In addition, four regional designers have been selected including Nikke Horrigan (Ipswich), Ella and Sunday (Sunshine Coast), Tyler Giudes (Townsville) and Alexander Kennedy (Toowoomba).
“Education is also a key focus this year, so we have involved all of the major Brisbane design schools on the runway as well as in a static display of student designer fashion. In addition, the new Fibre to Fashion Conversation Series will offer audiences a snapshot of four key aspects of the natural fibre fashion industry,” Laura says.
The Fibre to Fashion Conversation Series will be hosted by Laura Churchill on the fashion stage at 1pm in between the 12.30pm and 1.30pm fashion shows on August 13, 16, 19 and 20.
- August 13: Chantel McAlister, photographer | The Truth About Wool
- August 16: Jane Milburn | Textile Beat and Leah-Jane Musch | The Unmaterial Girl
- August 19: Meriel Chamberlin | Full Circle Fibres and Rebecca Lindert, Australian Super Cotton
- August 20: Designer Forum
For more info visit www.ekka.com.au/entertainment/fashion